Mailings Get Presort Rates. Now, Packages Do Too.
You can now enyoy tremendous cost savings by converting your lightweight parcels to Standard Mail® or presorted First-Class with Delivery Confirmation™ while qualifying for discounted bulk postage rates and enjoying the ability to track individual packages.
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J Jeffery Peoples President, Window Book |
"Fulfillment centers will benefit immensely from this inexpensive way to get their packages sent with delivery or signature confirmation tracking, and direct marketers will get their message noticed and be able to call right after their marketing piece arrives." | |
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 This is a significant cost-effective shipping solution for e-commerce merchants, direct marketers, and fulfillment center that want the value of presort discount postage rates with the accountability of single-piece tracking.
There are a few easy-to-follow rules for sending your Standard Mail with Delivery Confirmation.
1. You must have at least 200 pieces or 50 pounds of mail to receive the Standard rate.
2. The size of the piece must be at least three-quarters of an inch thick and large enough to accept a four-by-five-inch shipping label.
3. Mail pieces must weigh less than one pound.
For best results, mailers should send Standard Mail in packaging that is USPS-approved, lightweight and has a premium appearance to make sure it gets opened.
“Standard Mail holds so much potential for businesses to increase sales. The Delivery Confirmation barcode distinguishes each ad mail piece, attracting the recipient's attention. Recipients are less likely to throw away urgent-looking packages than traditional business envelopes.”
Direct Marketers and fundraisers who seek higher open and sales rates will benefit greatly from this new inexpensive system and receive Delivery Confirmation on low-cost Standard Mail. Open rates on Direct Mail will soar when delivered in a distinctive parcel with Delivery Confirmation service. Direct mailers can be confident that their advertising mail is received, time the telemarketing follow-up with great precision, and speak with prospects who are more likely to have opened and read the marketing piece.
Now that Delivery Confirmation on Standard Mail is supported by commercial software vendors, qualifying for this high-level, low cost service can change the way businesses market products and fulfill orders. | |
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Parcels: Ways to Pay Postage
After choosing to ship with the U.S. Postal Service® for its quality service and affordability, businesses must select a method of postage payment that best meets their needs. Postage payment options include: stamp, postage meter, PC Postage® (Internet postage), and permit imprint.
Stamps, meter strips, and PC Postage are all ‘live’ postage payment methods that require prepayment. That is, you pay the postage for your shipment when you buy your stamps, ‘fill’ your meter machine, or print PC Postage. Postage has already been paid when you print or affix any of these payment options to your package. As a result, mistakes in package preparation become more costly—when stamps are lost or stolen, changes need to be made to a shipment after meter strips have been applied, or a package with PC Postage must be held for shipment another day, you incur an expense that is hard to recoup.
While stamps, postage meters, or PC Postage may prove sufficient for smaller postal shippers sending a small number of packages daily, they may prove limiting to shippers with substantial postal volume. Permit imprints are advised for mid- to large-volume shippers—those who ship at least 50 pieces or 200 pounds daily—in order to avoid the limitations above.
For details on each method, see related articles: “Parcels: Paying with Stamps”, “Parcels: Paying with Meters”, “Parcels: Paying with PC Postage”, and “Parcels: Paying with Permits."
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August issue
Presort and Post - Presort for Mailers | | |