Posted on March 15, 2010 12:35
Window Book Releases New White Paper “Presort and Post-Presort Software: You
Need Both to Optimize Your Mailings"
For many years medium and large volume mailers have used
to take advantage of discounts with the United States Postal Service® (USPS®). However,
mailers who use presort software alone often do not realize the benefits and the
tremendous advantages that can be achieved by utilizing
software in conjunction with their presort software.
Recent changes at the USPS - designed to streamline and improve the way mail is
Mail® - are encouraging, and in some cases requiring, electronic rather than
paper submission of mailing documents.
Although presort software is necessary and very powerful, one of its limitations
is that it can be difficult and time-consuming to make any changes to the mailing
once the presort is complete. Using post-presort software, a mailer can make last-minute
changes to the mailing (i.e., changing the piece-weight and/or entry point, etc.)
and not have to re-run the presort.
Editing of Mail.dat® files is just one of the many advantages of post-presort software
discussed in Window Book’s new white paper, titled, “Presort and Post-Presort Software:
You Need Both to Optimize Your Mailings.”
This free, informative, 24-page report specifically talks about the differences
between presort and post-presort software while also discussing how they work together
and why mailers need both in order to optimize their mailings and
comply with new postal regulations.
Mailers, mail owners, mailing agents and transportation companies will discover
what presort & post-presort software are, what they are used for and how to harness
their power to save time and money. In addition, they will learn how to get more
discounts, reduce errors and lower overhead costs by combining presort and post-presort
Jeffery Peoples, Window Book’s CEO said, “Mailers simply cannot continue to run
their business by relying on the same old presort software they’ve been using, at
least not if they want to survive and thrive in today’s world of Intelligent Mail
services.” “Presort and Post-Presort Software: You Need Both to Optimize Your Mailings”
is available for free download at: