Window Book President Jeff Peoples Instructs, in MFSA Postscripts, 'How to Keep Pace with Direct Mail Growth'.
In order to add new business and retain existing customers, direct mail production houses must meet increasingly tight inhome deadlines for large and complex mailings. Mailers will save time, increase processing speed, and lower postage rates on these mailings by making sure their postal automation software allows them to process presort data both from Mail.dat® and non-Mail.dat files.
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