You may have the most elegantly designed mailpiece containing the ideal relevant content for your audience but if it never gets to its intended recipients - all that time and effort is wasted. Address quality is critical to ensure that your mailings reach their intended audience, but what happens when you have addresses that can't be standardized and coded using CASS certified address hygiene processes?
The United States Postal Service (USPS) issued a MANDATORY software update for the PostalOne! production system during the past weekend. This update was implemented on Sunday, August 25, 2019. The PostalOne! Production (PROD) system was not available during this update process, on Sunday morning August 25, 2019, no times provided at the time of this e-Tip. PostalOne! will then be updating the Test Environment for Mailers (TEM) on Monday, August 26, 2019 (time not specified by the USPS) and TEM will be unavailable during that update period.
The USPS® filed a notice on August 13 with the Postal Regulatory Commission (PRC) of its intent to test market a new product called Plus One. This is an experimental product that will be test marketed starting on October 1, 2019. The USPS plans to run the market test for a period of two years, although this could vary depending on the success of the test. Plus One is an addressed advertising card that may be mailed as an add-on piece with a USPS Marketing Mail® letter “marriage mail” envelope containing multiple advertising pieces.
Great news for mailers on August 1! The Senate has approved the appointment of two USPS Board of Governors (BOG) nominees. The board (when fully staffed) is composed of nine members (not counting the postmaster general and deputy postmaster general). The board members are presidentially appointed, with approval by the Senate. Since 2010, the board slowly dwindled down to one lone member in 2016, with the presidential appointments getting placed on hold. Once the term for the last member expired, there was no longer an active board. These changes mean that while the board is not yet fully staffed, at least there are enough members to establish a quorum.
Primed for the holiday shopping season in the United States Postal Service® (USPS®) promotion and incentives program is the Mobile Shopping Promotion, which runs from August 1 through December 31 of 2019. Registration for this promotion started on June 15, 2019 and runs through December 31, 2019.
The United States Postal Service (USPS) is issuing a MANDATORY software update for the PostalOne production system this weekend. This update will be implemented on Sunday, July 28, 2019. The PostalOne Production (PROD) system will not be available during this update process, on Sunday morning July 28, 2019, no times provided at the time of this e-Tip. PostalOne will then be updating the Test Environment for Mailers (TEM) on Monday, July 29, 2019 (time not specified by the USPS) and TEM will be unavailable during that update period.