As we told you in an earlier newsletter, the USPS recently rolled out the Informed Delivery program nationally, after pilot-testing in limited geographic areas. This program allows participants to receive a daily email notification, including black and white mailpiece images, of the mail that will be delivered to their mailbox later that day. The email notifications may contain up to 10 mailpiece images, which may be viewed on any computer or smart phone. If you receive more than 10 pieces of mail, additional images are available for viewing on an online dashboard. The USPS is reporting that up to 10,000 people per day are signing up for this service.
As we have shared with you in previous newsletters, the USPS® is offering six promotion programs for calendar year 2017. These promotions offer postage discounts for eligible mailings. Virtually all of the USPS Promotions and Incentives programs require that mailings be submitted electronically into PostalOne!®. This requirement (along with other requirements) means that we often get questions from mailers regarding what specific data needs to be in the Mail.dat® files to claim the incentives or how to troubleshoot issues when submitting these files to PostalOne.
At the National Postal Forum, we launched ww.CloudAddressing.com. We drew from our last 6 years of experience with PostalWeb.net and partnered with Satori to launch simply the most powerful, cost-effective, web-based address hygiene (CASS and NCOA Link®) and presort (PAVE) solution with Mail.dat and post-presort functions we know of. There's no need to install software or updates. Both browser-based and interface-free fully automated versions are available.
The Postal Service is moving Informed Delivery out of the test phase it has been in for months into national availability in April and May. Now people can see what’s coming in their mailbox today, and mailers can deliver an image and a link so the recipient can act on the mail even before it is delivered.
Window Book leaders connecting with USPS and top postal industry leaders to create ways for the whole industry to grow and prosper is something I love. The recent National Association of Presort Mailers (NAPM) annual meeting in Orlando was a great example. USPS Postmaster General Megan Brennan was presenting, listening and taking notes on suggestions from Window Book leaders and other top mailing industry leaders to make the mail relevant and grow the industry.
Window Book is growing, and adding more great leaders to better serve clients is something I really love. Window Book has been adding more great leaders to our team to expand and serve our clients even better. Recently, we added three amazing industry veterans with many years of experience: David Richter as Executive Vice President of Sales and Marketing; Lisa Leslie, in a promotion to Vice President of Marketing; and Joe Carty as Director of Partnerships and Alliances. Dave, Lisa, and Joe will lead and expand the value we deliver to clients.
Jeff Peoples, CEO and Founder of Window Book Inc., recently toured TV stations across the country to educate TV viewers on better ways to use the Postal Service, connect with people they care about, and make a difference in someone else's life. The millions of TV viewers in the combined Tucson, AZ; Albuquerque, NM; and Miami, FL areas have now been able to learn more about mistakes to avoid when mailing and shipping over the holiday season by watching KOB-4 (NBC) Albuquerque, KGUN9 (ABC) Tucson, KASA 2 (FOX) Albuquerque, and Miami’s Studio D.
I love the technology that can make changes for the better by saving our clients time and work and give them more freedom -- especially when it is free to existing DAT-MAIL and eDM10x users! For years, I have heard complaints about mailers not liking how they must download and configure the USPS MDR/MDX client software so often. They've said the performance is too slow and it’s too hard to use. So, I decided to do something about it. We put a great team together to analyze the problems mailers were having, and we came up with a solution that is free to all our DAT-MAIL and eDM10X clients. Window Book has released a solution called MailDrop and MailDrop Engine, and they are easier to use than anything you can get from the USPS
As mailers prepare for the USPS® postage assessments that begin in November, one of the areas that mailers may struggle with is the uniqueness of the Intelligent Mail® barcodes on the tags for trays, sacks and pallets. Managing the uniqueness for these barcodes can be a challenge, particularly if you have a number of different mail processing workflows. The key is to remember that the barcodes must maintain uniqueness for a period of at least 45 days after the mailing date, and that each and every method you use for generating these barcodes needs to be included in your uniqueness management process.